Why do UX Research & Analytics

If you want to provide a great experience for your users, you need to get into their ‘shoes’. Knowing your clients inside out, how they use a site, what pages and parts are of particular importance to them, is crucial to understanding how to improve the experience they have.  The better their impression, the better your results will be. 

To start we determine your goals and ambitions by thorough research into your company.  When we know you well, we can look at whether your goals are on track to be met.  By providing you with data and details of your competitors moves and grooves, you will have the very best place from which to make informed decisions about your own manoeuvers to keep everything right on target. 

With our sophisticated tooling and software, we gain access to the data that makes the difference. We are able to:

• Produce your site analytics and statistically show what your site is doing and where it may need improvement and where it is spot on.
• Identify the users of your site and what they are looking for, what keeps them on a particular page, what incentives work for them and what motivates them to buy/sign up etc.
• Get people to thoroughly test drive your site and get a detailed report at the end as well as having UX Certified UX Professional evaluate your site and confirm it meets all industry standards for best practice.
• Observe which competitors are making the biggest impact on your market area

To get the info that will ensure your site is as user friendly and customer focused as possible, get in touch today.