Search Engine Optimisation (SEO)

As the search engines change their ranking factors on a constant basis, it’s a constant effort to keep website Search Engine Optimisation (SEO) on track and it could even be said, kept online.  By using a variety of SEO software and data analysis tools, we are able to monitor your performance pre SEO, recognise what is and isn’t working, develop your SEO programme and build it into your new or existing site, then record and observe how the new programming is assisting your website to rank higher for your key search terms on a daily basis.  

By positively impacting your digital trail, you solidify your site as a reliable and accurate source of information for the search engines to acknowledge and in turn, present to the viewer. 

We will always build according to the recommendations made by the search engines themselves as to what is appropriate and ethical, incorporating all the changes needed as legislation dictates.

It isn’t about getting any traffic, it’s about getting the right traffic that will be captivated by the info on your site, and convert from a viewer to a customer.  We will only use quality, accurate and specific search terms that are highly relevant to the audience you want to attract.  By making the user journey an efficient and enjoyable one, we feel confident they will come back or spread the word to other like minded consumers, creating a solid return on your investment,